Phonaesthemes and sound symbolism in Swedish brand names

Article English OPEN
Åsa Abelin;
  • Publisher: Elsevier
  • Journal: Ampersand,volume 2,pages19-29 (issn: 2215-0390)
  • Related identifiers: doi: 10.1016/j.amper.2014.12.001
  • Subject: Brand name | Sound symbolism | Phonaestheme | Corpus | Philology. Linguistics | P1-1091 | Cross-modal priming

This study examines the prevalence of sound symbolism in Swedish brand names. A general principle of brand name design is that effective names should be distinctive, recognizable, easy to pronounce and meaningful. Much money is invested in designing powerful brand names... View more
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