Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment

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Nicolae Al Pop; Mihaela Roman; Adina Săniuţă; Carmen Petrişoaia;
(2012)
  • Publisher: Academy of Economic Studies of Bucharest
  • Journal: Amfiteatru Economic (issn: 1582-9146, eissn: 2247-9104)
  • Publisher copyright policies & self-archiving
  • Subject: sustainable development | qualitative exploratory research | HF5001-6182 | Business | HB71-74 | Economics as a science | organisational change | relationship marketing | sustainable development, organisational change, relationship marketing, qualitative exploratory research
    • jel: jel:Q01 | jel:M31

This paper aims to provide a conceptual clarification of the terms sustainable development and organisational change. It studies the role of relationship marketing for implementing these two concepts. The main objectives are the perception of the three concepts by Roman... View more
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