Competitive Framing

Article OPEN
Ran Spiegler (2014)
  • Journal: American Economic Journal: Microeconomics, volume 6, issue 3 August, pages 35-58
  • Related identifiers: doi: 10.1257/mic.6.3.35
  • Subject:
    • jel: jel:D43 | jel:M31 | jel:D82

I present a simple framework for modeling two-firm market competition when consumer choice is "frame-dependent", and firms use costless "marketing messages" to influence the consumer's frame. This framework embeds several recent models in the "behavioral industrial orga... View more
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