Lessons from empirical studies in product and service variety management.

Article English OPEN
Lyons, Andrew C.L. (2013)
  • Publisher: Editorial Universitat Politècnica de València
  • Journal: (issn: 2340-4876)
  • Related identifiers: doi: 10.4995/ijpme.2013.1557
  • Subject: Mass customisation | Sku proliferation | Variety management | T55.4-60.8 | Management information systems | T58.6-58.62 | Industrial engineering. Management engineering

[EN] For many years, a trend for businesses has been to increase market segmentation and extend product and service-variety offerings in order to provid more choice for customers and gain a competitive advantags. However, there have been relatively few variety-related, ... View more
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