Lessons from empirical studies in product and service variety management.
Lyons, Andrew C.L.
- Publisher: Editorial Universitat Politècnica de València
Mass customisation | Sku proliferation | Variety management | T55.4-60.8 | Management information systems | T58.6-58.62 | Industrial engineering. Management engineering
[EN] For many years, a trend for businesses has been to increase market segmentation and extend product and service-variety offerings in order to provid more choice for customers and gain a competitive advantags. However, there have been relatively few variety-related, ...