Significance of likes: Analysing passive interactions on Facebook during campaigning

Article English OPEN
Khairuddin, Mohammad Adib; Rao, Asha;
(2017)
  • Publisher: Public Library of Science
  • Journal: PLoS ONE,volume 12,issue 6 (issn: 1932-6203, eissn: 1932-6203)
  • Publisher copyright policies & self-archiving
  • Related identifiers: pmc: PMC5473593, doi: 10.1371/journal.pone.0179435
  • Subject: Charts | Research Article | Mathematics | Sociology | Communications | Twitter | Physical Sciences | Data Acquisition | Data Visualization | Social Media | Statistics (Mathematics) | Computer and Information Sciences | Social Networks | Social Communication | Facebook | Infographics | Medicine | Elections | Political Science | Q | R | Statistical Data | Social Sciences | Science | Network Analysis

With more and more political candidates using social media for campaigning, researchers are looking at measuring the effectiveness of this medium. Most research, however, concentrates on the bare count of likes (or twitter mentions) in an attempt to correlate social med... View more
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