Une méthodologie de recommandations produits fondée sur l'actionnabilité et l'intérêt économique des clients

Conference object French OPEN
Piton , Thomas ; Blanchard , Julien ; Guillet , Fabrice ; Briand , Henri (2011)
  • Publisher: Hermann
  • Subject: [ INFO.INFO-LG ] Computer Science [cs]/Machine Learning [cs.LG] | [ STAT.ML ] Statistics [stat]/Machine Learning [stat.ML] | [ INFO.INFO-AI ] Computer Science [cs]/Artificial Intelligence [cs.AI]

National audience; Dans un contexte économique difficile, la fidélisation des clients figure au premier rang des préoccupations des entreprises. En effet, selon le Gartner, fidéliser des clients existants coûterait beaucoup moins cher que prospecter de nouveaux clients.... View more
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