Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World

Article English OPEN
Lanz, Leora Halpern ; Carmichael, Megan (2015)
  • Publisher: Boston Hospitality Review
  • Journal: (issn: 2326-0351, eissn: 2326-0351)
  • Subject: digital marketing | revenu | H | technology | sales | marketing | business practices | digital markiting | hotels | Social Sciences | hotel | social media | Revenue management | trends | budget
    acm: ComputingMilieux_MISCELLANEOUS

The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications methods and demands. Though only a small amount o... View more
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