Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
Lanz, Leora Halpern
- Publisher: Boston Hospitality Review
(issn: 2326-0351, eissn: 2326-0351)
digital marketing | revenu | H | technology | sales | marketing | business practices | digital markiting | hotels | Social Sciences | hotel | social media | Revenue management | trends | budget
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications methods and demands. Though only a small amount o...