Digital Marketing Budgets for Independent Hotels: Continuously Shifting to Remain Competitive in the Online World

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Lanz, Leora Halpern; Carmichael, Megan;
  • Publisher: School of Hospitality Administration
  • Journal: Boston Hospitality Review (issn: 2326-0351, eissn: 2326-0351)
  • Publisher copyright policies & self-archiving
  • Subject: digital marketing | revenu | H | technology | sales | marketing | digital markiting | business practices | hotels | Social Sciences | hotel | Revenue management | social media | trends | budget
    acm: ComputingMilieux_MISCELLANEOUS

The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications methods and demands. Though only a small amount o... View more
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