New trends in marketing communications

Master thesis Czech RESTRICTED
Cigošová, Petra;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: nová média; marketingové komunikace; trends; marketing communication; new media; trendy | trendy; marketing; trends; marketing communication; merketingové komunikace

The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings fo... View more
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