Critical success factors for franchised restaurants entering the Kenyan market : Franchisors’ perspective

Article English OPEN
Lucy Gikonyo; Adele Berndt; Joseph Wadawi;
(2015)

In today’s globalized world, businesses look to expand to have a global presence. Restaurant businesses have expanded internationally using franchising. This study sought to determine the critical success factors (CSFs) of a franchised restaurant system entering the Ken... View more
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