Customers repurchase intention formation in e-commerce

Article English OPEN
Nader S. Safa; Rossouw von Solms;
  • Publisher: AOSIS OpenJournals
  • Journal: South African Journal of Information Management (issn: 2078-1865, eissn: 1560-683X)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.4102/sajim.v18i1.712
  • Subject: trust | customer satisfaction | loyalty | Q350-390 | E-commerce | Management information systems | T58.6-58.62 | Information theory | HF
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

Background: Electronic loyalty (e-loyalty) has become important in the context of electronic commerce (e-commerce) in recent years. Loyal customers bring long-term revenue to companies and are known to be a valuable asset to them. However, firms lose their customers in ... View more
Share - Bookmark