Shaping the E-Commerce Logistics Strategy: a Decision Framework

Other literature type, Article English OPEN
Ghezzi, Antonio ; Mangiaracina, Riccardo ; Perego, Alessandro (2012)
  • Publisher: InTech
  • Journal: International Journal of Engineering Business Management, volume 4, issue Godište 2012 (issn: 1847-9790, eissn: 1847-9790)
  • Related identifiers: doi: 10.5772/51647
  • Subject: Management. Industrial management | HD28-70 | Logistics problem | e‐commerce; logistics strategy; logistics problem | Technological innovations. Automation | E-Commerce | Logistics strategy | HD45-45.2

E‐commerce is expected to radically change customers’ shopping experiences. Market figures show that even though e‐commerce has already taken off, the path to realizing its full potential is still long. In the physical goods segments, the strategic importance of logisti... View more
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