The influence of music on consumer behavior

Article English OPEN
Almeida Santos, Eduardo Biagi ; Freire, Otávio Bandeira De Lamônica (2013)
  • Publisher: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
  • Journal: Independent Journal of Management & Production (issn: 2236-269X)
  • Related identifiers: doi: 10.14807/ijmp.v4i2.111
  • Subject: music in purchase decision | Management. Industrial management | HD28-70 | music in purchase decision; music retail; consumer behavior; background music; music and consumer | consumer behavior | background music | Business Administration; Marketing; Psychology | music retail | music and consumer

<p>This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBS... View more
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