THE ROLE OF DIGITAL MARKETING IN UNIVERSITY SPORT: AN OVERVIEW STUDY OF HIGHER EDUCATION INSTITUTION IN CROATIA
Other literature type, Article
- Publisher: J.J.Strossmayer University of Osijek, Faculty of Economics in Osijek
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues,
(issn: 0353-359X, eissn: 1847-2206)
digital marketing | sports mobile apps | Digital marketing; sports marketing; university sports; social media in sports; sports mobile apps | university sports | social media in sports | Social Sciences | HB71-74 | H | Economics as a science | sports marketing
The importance of student sport activities within the structure of academic development is arguably significant. However, university sport is one of the elements of academic development that is not represented adequately as a research subject on a global scale in both s...