THE ROLE OF DIGITAL MARKETING IN UNIVERSITY SPORT: AN OVERVIEW STUDY OF HIGHER EDUCATION INSTITUTION IN CROATIA

Other literature type, Article English OPEN
Biloš, Antun ; Galić, Tvrtko (2016)
  • Publisher: J.J.Strossmayer University of Osijek, Faculty of Economics in Osijek
  • Journal: Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, volume 29, issue 2 (issn: 0353-359X, eissn: 1847-2206)
  • Subject: digital marketing | sports mobile apps | Digital marketing; sports marketing; university sports; social media in sports; sports mobile apps | university sports | social media in sports | Social Sciences | HB71-74 | H | Economics as a science | sports marketing

The importance of student sport activities within the structure of academic development is arguably significant. However, university sport is one of the elements of academic development that is not represented adequately as a research subject on a global scale in both s... View more
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