The Wheel of Business Model Reinvention: How to Reshape Your Business Model and Organizational Fitness to Leapfrog Competitors

Preprint, External research report English OPEN
Voelpel, Sven C.; Leibold, Marius; Tekie, Eden B.;
  • Publisher: Institute of Innovation Research, Hitotsubashi University

In today's rapidly changing business landscapes, new sources of sustainable competitive advantage can often only be attained from business model reinvention, based on disruptive innovation and not incremental change or continuous improvement. Extant literature indicates... View more
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