Marketing for information products and services promotion : Brasil Republic Presidency Library' case study

Article Portuguese OPEN
Sofia Galvão Baptista; Maíra Murrieta Costa; Maria Altair Vilanova Viana Neta;
(2009)
  • Publisher: Sistema de Bibliotecas da UNICAMP (SBU)
  • Journal: issn: 1678-765X
  • Publisher copyright policies & self-archiving
  • Subject: Bibliotecas - marketing | Marketing | Bibliotecas | Z | Bibliotecas - administração | Marketing da informação | Serviço de informação | Bibliography. Library science. Information resources

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