publication . Article . 2017

Content of food advertising for young adolescents on television

Gupta, Setu; Kalra, Swati; Kaushik, Jaya Shankar; Gupta, Piyush;
Open Access English
  • Published: 01 Jan 2017 Journal: Indian Journal of Community Medicine, volume 42, issue 1, pages 43-45 (issn: 0970-0218, eissn: 1998-3581, Copyright policy)
  • Publisher: Wolters Kluwer Medknow Publications
Abstract
Background: Food related advertisements on television may have a major influence on the dietary habits and obesity among young adolescents. Objective: To evaluate the frequency and typology of food advertisements on most popular television channels, watched by school-going young adolescents in Delhi. Methodology: Biphasic study to (a) identify the three television channels most frequently watched by administering a questionnaire to 400 school going young adolescents; and (b) view each of these channels for 2 hours per day for 6 days each, and observe the content of advertisements related to foods, beverages, and food outlets. Results: Four hundred and three food...
Subjects
mesheuropmc: digestive, oral, and skin physiology
free text keywords: food advertisement, Original Article, young adolescents, RA1-1270, Public aspects of medicine, television, India
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publication . Article . 2017

Content of food advertising for young adolescents on television

Gupta, Setu; Kalra, Swati; Kaushik, Jaya Shankar; Gupta, Piyush;