Strategic Wholesale Pricing for an Incumbent Supplier Facing with a Competitive Counterpart

Article English OPEN
Sun, Jianwu;
(2014)
  • Publisher: Hindawi Publishing Corporation
  • Journal: The Scientific World Journal,volume 2,014 (issn: 2356-6140, eissn: 1537-744X)
  • Related identifiers: pmc: PMC4295615, doi: 10.1155/2014/604634
  • Subject: Research Article | Article Subject

We introduce a wholesale pricing strategy for an incumbent supplier facing with a competitive counterpart. We propose a profit function which considers both the present loss and future loss from a wholesale price and then study the optimal wholesale prices for different... View more
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