Corporate Social Responsibility Boosts Value Creation at the Base of the Pyramid

Preprint OPEN
Thomas André;
(2014)
  • Publisher: HAL CCSD
  • Subject: [ SHS.ECO ] Humanities and Social Sciences/Economies and finances | Corporate Social Responsibility (CSR) | Multinational Enterprises,Corporate Social Responsibility (CSR),Base of the Pyramid (BoP),business case | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | Base of the Pyramid (BoP) | Multinational Enterprises | business case

Multinational enterprises (MNEs) have embraced the possibility to find growth or strategic opportunities by targeting the Base of the Pyramid (BoP) segment, while contributing to alleviate poverty. Taking stock of the notorious early BoP initiatives shows that the bet m... View more
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