Price sensitivity to tourism activities: looking for determinant factors

Article, Preprint OPEN
Masiero, Lorenzo; Nicolau, Juan Luis;
  • Publisher: IP Publishing Ltd
  • Identifiers: doi: 10.5367/te.2012.0143
  • Subject: Market heterogeneity | Tourism activities | Comercialización e Investigación de Mercados | Response to price | Price sensitivity | Tourist choice | tourism activities, response to prices, market heterogeneity, tourist choice
    • jel: jel:L83 | jel:C25

The literature contains evidence that there is a marked heterogeneity in price responses to tourism products, leading to a great variety of tourist sensitivities to price. Thus the role price plays is complex, and a particularly challenging aspect of this complexity is ... View more
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