Newspaper and internet display advertising - co-existence or substitution?
Lindstädt, Nadine; Budzinski, Oliver;
Publisher: Techn. Univ., Inst. für Volkswirtschaftslehre Ilmenau
Subject: USA | substitution | L82 | Online-Marketing | advertising | newspapers | M21 | complementation | L13 | Zeitungswerbung | media economics,advertising,complementation,substitution,newspapers,internet | Branche | Vertriebsweg | media economics | Werbeträger | media economics, advertising, complementation, substitution, newspapers, internet | A20 | internet
jel: jel:L82 | jel:A20 | jel:M21 | jel:L13
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years – both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a t... View more