Newspaper and internet display advertising - co-existence or substitution?

Research, Preprint English OPEN
Lindstädt, Nadine; Budzinski, Oliver;
(2012)
  • Publisher: Techn. Univ., Inst. für Volkswirtschaftslehre Ilmenau
  • Subject: USA | substitution | L82 | Online-Marketing | advertising | newspapers | M21 | complementation | L13 | Zeitungswerbung | media economics,advertising,complementation,substitution,newspapers,internet | Branche | Vertriebsweg | media economics | Werbeträger | media economics, advertising, complementation, substitution, newspapers, internet | A20 | internet
    • jel: jel:L82 | jel:A20 | jel:M21 | jel:L13
      ddc: ddc:330

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years – both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a t... View more
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