INNOVATIVE MARKETING FOR SMES USING SOCIAL MEDIA

Article French OPEN
Alexandra E. RUSĂNEANU;
(2014)
  • Publisher: Romanian Foundation for Business Intelligence
  • Journal: Management Intercultural,issue 32 December,pages71-76 (issn: 1454-9980)
  • Subject: Marketing | Marketing, SMEs, Social Media | HF5001-6182 | Business | SMEs | Social Media
    • jel: jel:M31

One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With th... View more
  • References (3)

    [1] Berthon, P. , Pitt, L., Plangger, K., Shapiro, D. (2012) Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy, Business Horizons Special Issue: Strategic marketing in a changing world, Vol. 55, Issue 3, 261 - 271.

    [2] Hill, J. (2001) A multidimensional study of the key determinants of effective SME marketing activity: Part 1, International Journal of Entrepreneurial Behaviour & research, Vol. 7 Issue 5 171 - 204.

    [3] Kotler, Ph. (2001) Marketing Management Millenium Edition, Pearson Custom Publishing.

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