INNOVATIVE MARKETING FOR SMES USING SOCIAL MEDIA
Alexandra E. RUSĂNEANU
- Publisher: Romanian Foundation for Business Intelligence
Marketing | Marketing, SMEs, Social Media | HF5001-6182 | Business | SMEs | Social Media
One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, marketing has undergone radical changes in the way to promote and attract customers. With this technology small and medium companies can identify categories of customers they want to reach much easier. They can also control the content provided and can focus each type of content to the targeted customer category.