Online community marketing of ski resorts : an in-depth best practice study of aspen/snowmass and breckenridge ski resort

Master thesis English OPEN
Kráľ, Branislav;
(2013)
  • Subject: international business

Online brand community is a novel phenomenon that carries a number of benefits, but lack of clarity in antecedents of its effectiveness as a marketing alternative. Aspen/Snowmass and Breckenridge Ski Resort are two leading players in the ski industry, and this paper ana... View more
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