Collation of Scientific Evidence on Consumer Acceptance of New Food Technologies:Three roads to consumer choice

Book, Report English OPEN
Fischer, A.R.H.; Trijp, van, J.C.M.; Hofenk, D.J.B.; Ronteltap, A.; Tudoran, A.A.;
(2012)
  • Publisher: Aarhus University, School of Business and Social Sciences, MAPP Centre
  • Subject: Marktkunde en Consumentengedrag | Marketing and Consumer Behaviour | Leerstoelgroep Marktkunde en consumentengedrag | WASS

The current report investigates consumer acceptance of new food technologies by reviewing the scientific literature.<br/>The review is organised along three routes to consumer acceptance of new technologies: The consumer benefit road: the central road of technology feat... View more
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