Publisher: Aarhus University, School of Business and Social Sciences, MAPP Centre
Subject: Marktkunde en Consumentengedrag | Marketing and Consumer Behaviour | Leerstoelgroep Marktkunde en consumentengedrag | WASS
The current report investigates consumer acceptance of new food technologies by reviewing the scientific literature.<br/>The review is organised along three routes to consumer acceptance of new technologies: The consumer benefit road: the central road of technology feat... View more
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