Cross-cultural color-odor associations

Article English OPEN
Carmel A Levitan; Jiana Ren; Andy T Woods; Sanne Boesveldt; Jason S Chan; Kirsten J McKenzie; Michael Dodson; Jai A Levin; Christine X R Leong; Jasper J F van den Bosch;
  • Publisher: Public Library of Science, PLoS
  • Journal: volume 9, issue 7issn: 1932-6203, eissn: 1932-6203
  • Publisher copyright policies & self-archiving
  • Related identifiers: pmc: PMC4089998, doi: 10.1371/journal.pone.0101651
  • Subject: Research Article | Cognitive Psychology | Language | Odorants | Smell | Perception | Malay people | Psychology | C850 Cognitive Psychology | Cross-cultural studies | Sensory perception | Biology and Life Sciences | Neuroscience | C800 Psychology | Medicine | Color vision | Q | Vision | R | Social Sciences | Culture | Science | C830 Experimental Psychology | Cognitive Science
    • ddc: ddc:150
    mesheuropmc: psychological phenomena and processes

Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences aris... View more
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