CELEBRITY ENDORSEMENT STRATEGY

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CHIOSA ANA RALUCA;
(2012)
  • Publisher: Academica Brâncuşi
  • Journal: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie,volume 3,issue September,pages75-79 (issn: 1844-7007)
  • Subject: HF1021-1027 | HB71-74 | Endorser | celebrity endorsement | Economics as a science | Commercial geography. Economic geography | advertising | brand | Endorser, celebrity endorsement, brand, advertising

Brands ofen use celebrities to get impact, because they are seen by the public as credible source of information about product or company. People aspire to the values and lifestyles of celebrities. Consumers selectively integrate perceived values and behavior of celebri... View more
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