Reinvention of publishers' revenue model: expectations of advertisers towards publishers' products

Article OPEN
Bianca Dennstedt; Hans Koller;
(2017)
  • Publisher: MISC
  • Journal: issn: 2183-2439
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.17645/mac.v5i2.845
  • Subject: publishing house | Advertising, Public Relations | advertisers | digitalization | Werbung, Public Relations, Öffentlichkeitsarbeit | advertising | media | Digitalisierung | business concept | publishers | business model | social media | innovation | Soziale Medien | News media, journalism, publishing | Werbung | Communication. Mass media | Kundenorientierung | customer orientation | Verlag | 10800 | marketing | Geschäftsmodell | P87-96 | Medien | Publizistische Medien, Journalismus,Verlagswesen
    • ddc: ddc:070

Publishers have to reconsider their revenue model. Facing a massive decline in the circulation of newspapers and magazines over the past years, publishers have lost not only readers but also many advertisers. Thus, publishers are faced with both changed customer expecta... View more
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