publication . Article . 2016

Consumers’ avoidance of information on red meat risks: information exposure effects on attitudes and perceived knowledge

Julie Barnett; Pieter Rutsaert; Maria Luísa Lima; Beate Seibt; Sílvia Luís; Dave Fletcher; Rui Gaspar; Wim Verbeke; Afrodita Marcu;
Open Access
  • Published: 01 Jan 2016 Journal: Journal of Risk Research, volume 19, pages 533-549 (issn: 1366-9877, eissn: 1466-4461, Copyright policy)
  • Publisher: Informa UK Limited
WOS:000374967000008 (Nº de Acesso Web of Science) In accordance with cognitive dissonance theory, individuals generally avoid information that is not consistent with their cognitions, to avoid psychological discomfort associated with tensions arising from contradictory beliefs. Information avoidance may thus make risk communication less successful. To address this, we presented information on red meat risks to red meat consumers. To explore information exposure effects, attitudes toward red meat and perceived knowledge of red meat risks were measured before, immediately after, and two weeks after exposure. We expected information avoidance of red meat risks to b...
free text keywords: Information avoidance, :Ciências Sociais::Outras Ciências Sociais [Domínio/Área Científica], information avoidance;, risk communication;, cognitive dissonance;, Information seeking, Cognition, Social psychology, Risk perception, Risk communication, Psychology, Food safety, business.industry, business, Perception, media_common.quotation_subject, media_common, Red meat, Cognitive dissonance
Funded by
Food Risk Communication. Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies.
  • Funder: European Commission (EC)
  • Project Code: 245124
  • Funding stream: FP7 | SP1 | KBBE
FCT| UID/PSI/03125/2013
Center for Research and Social Intervention
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147229
  • Funding stream: 5876
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