WIRELESS ADVERTISING: A STUDY OF MOBILE PHONE USERS

Article German OPEN
Gurau Calin;
(2011)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science,volume 1,issue 1 July,pages741-747 (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | HG1-9999 | wireless advertising, mobile phones, functionality, content, users' opinions | wireless advertising, mobile phones, functionality, content, users opinions | Finance
    • jel: jel:M37

Topic: Using a qualitative methodology, this study attempts to provide a general framework of the functions of mobile communication, and to identify the specific preferences of mobile phone users regarding the commercial messages received on their personal devices. Rese... View more
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