Corporate identity as a factor of corporate security

Article Russian OPEN
Perelygina, Elena (2011)
  • Publisher: Общероссийская общественная организация Российское психологическое общество
  • Journal: Psychology in Russia: State of the art (issn: 2074-6857)
  • Subject: corporate identity | Psychology | corporate image | responsibility | BF1-990 | corporate security

Forming-up of the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the parameters of its social responsibility. Corporate security as security of community and cooperation acts as a form of organizational and ethical approach to developing socially responsible attitude of government and business.
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