Corporate Identity as a Factor of Corporate Security

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Perelygina, Elena;
  • Publisher: M.V. Lomonosov Moscow State University
  • Journal: Psychology in Russia: State of Art (issn: 2074-6857)
  • Publisher copyright policies & self-archiving
  • Subject: corporate identity | Psychology | corporate image | responsibility | BF1-990 | corporate security

Forming-up of the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the parameters of its social... View more
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