Compréhension de la continuité d'utilisation des réseaux sociaux numériques : Les apports de la théorie du don

Doctoral thesis French OPEN
Mlaiki , Alya;
(2012)
  • Publisher: HAL CCSD
  • Subject: Continuance of usage | Don | Post-adoption | Gift theory | Lien social virtuel | Social tie | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | Réseaux sociaux numériques | Continuité d'utilisation | Post adoption | Social networking sites

In this dissertation, we propose a reading grid of interactions within social networking sites, which is rooted in the theory of the gift developed by Marcel Mauss. This lighting allows us to conceptualize the “virtual social tie” which explains the continuance of usage... View more
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