DESIGNING A MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT FOR A MOBILE PHONE COMPANY

Article English OPEN
BRUTU MADALINA; MIHAI DANIELA MELANIA;
(2015)
  • Publisher: Academica Brâncuşi
  • Journal: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie,volume 3,issue June,pages200-204 (issn: 1844-7007, eissn: 1844-7007)
  • Publisher copyright policies & self-archiving
  • Subject: customer relationship management, customer orientation, CRM model, efficiency | efficiency | CRM model | HF1021-1027 | HB71-74 | Economics as a science | Commercial geography. Economic geography | customer orientation | customer relationship management

Customer relationship management refers to establishing, maintaining, developing and optimizing the relations between an organization and its customers and focuses on understanding and meeting its customers’ wishes and demands, the core items of the business strategy of... View more
  • References (21)
    21 references, page 1 of 3

    [1] Balaure, V. - Marketing, Uranus Publishing House, Bucureşti, 2003.

    [2] Bergeron, B. - Essentials of CRM - A Guide to Customer Relationship Management, John Wiley & Sons, New York, 2002.

    [3] Berry, M., Linoff, G. - Data Mining Techniques for Marketing, Sales and Customer Relationship Management, Willey Publishing Inc., Indianapolis, USA, 2004.

    [4] Carpentier, G. - Changer les regles du jeu, Les Echos, Paris, 1997.

    [5] Dyché, J. - The CRM Handbook - A Business Guide to Customer Relationship Management, Addison-Wesley Pub Co., 1st Edition, 2001.

    [6] Dyché, J. - The CRM Handbook - A Business Guide to Customer Relationship Management, Addison Wesley, U.S., 2002.

    [7] Frederick, R. - L'Effet Loyauté, Dunod Publishing House, Paris, 2002.

    [8] Gordon, M. - A Guide to Marketing Relationship, J. Wiley Publishing House, 1998.

    [9] Kaufman, M. - Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM, Amacom, Aprilie 2001.

    [10] Kotler, Ph. - Managementul marketingului, Teora Publishing House, Bucuresti, 1999.

  • Metrics
Share - Bookmark