examining the predictive power of the VRIO-Framework and the Recognition Heuristic
- Publisher: Freie Universität Berlin Universitätsbibliothek, Garystr. 39, 14195 Berlin
vrio-framework | resource-based view | 330 Economics | 330 Wirtschaft | recognition heuristic | strategic analysis
Boundedly rational managers regularly have to make complex strategic decisions under uncertainty. In this context heuristics can play an important supporting role. They are used to reasonably structure the decision making process, to reduce the information search, and t...