Impact of alcohol‐promoting and alcohol‐warning advertisements on alcohol consumption, affect, and implicit cognition in heavy‐drinking young adults: A laboratory‐based randomized controlled trial

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Stautz, Kaidy; Frings, Daniel; Albery, Ian P.; Moss, Antony C.; Marteau, Theresa M.;
  • Publisher: John Wiley and Sons Inc.
  • Journal: British Journal of Health Psychology,volume 22,issue 1,pages128-150 (issn: 1359-107X, eissn: 2044-8287)
  • Related identifiers: doi: 10.1111/bjhp.12221, doi: 10.17863/CAM.7176, pmc: PMC5245110
  • Subject: alcohol warnings | alcohol advertising | Original Article | heavy drinkers | young adults | implicit cognition | Original Articles | alcohol marketing | video | randomized controlled trial

Objectives There is sparse evidence regarding the effect of alcohol‐advertising exposure on alcohol consumption among heavy drinkers. This study aimed to assess the immediate effects of alcohol‐promoting and alcohol‐warning video advertising on objective alcohol consump... View more
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