On the Efficiency of Spam Mailing and Portal Advertising

Research, Preprint English OPEN
Martin Bandulet;
  • Subject: D62 | Externalities | D8 | Internet Portals | advertising, externalities, internet portals | L86 | Advertising
    • ddc: ddc:330
      jel: jel:L86 | jel:D62 | jel:D8
    acm: TheoryofComputation_GENERAL

The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit informat... View more
  • References (13)
    13 references, page 1 of 2

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