The Purpose – An evaluation of 197 hotel websites in Croatia was conducted to determine whether hotels in this economically lagging transition country exploit the potentials of the Internet as a marketing tool.
Design/Methodology/Approach – A team of 30 trained assis... View more
Au Yeung, T. & Law, R. (2006), “Evaluation of usability: a study of hotel websites in Hong Kong”, Journal of Hospitality & Tourism Research, 30(4), pp. 452-473.
Bai, B., Law, R. & Wen, I. (2008), “The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors”, International Journal of Hospitality Management, 27, pp. 391-402.
Bai, B., Hu, C. & Jang, S.-C. (2006), “Examining e-relationship marketing features on hotel websites”, Journal of Travel & Tourism Marketing, 21(2/3), pp. 33-48.
Baloglu, S. & Pekcan, Y.A. (2006), “The website design and Internet site marketing practices of upscale and luxury hotels in Turkey”, Tourism Management, 27(1), pp. 171-176.
Barker, M., Page, S. & Meyer, D. (2003), “Urban visitors perceptions of safety during a special event”, Journal of Travel Research, 41(4), pp. 355-361.
Beer, S. (2008), “Authenticity and food experience - commercial and academic perspectives”, Journal of Foodservice, 19, pp. 153-163.
Boniface, P. (2003), Tasting tourism: Travelling for food and drink, Hampshire, Ashgate.
Boyne, S., Hall, D. & Williams, F. (2003), “Policy, support and promotion for food-related tourism initiatives: A marketing approach to regional development”, Journal of Travel and Tourism Marketing, 14, pp. 131-154.
Borozan, D. (2011), “Granger causality and innovation accounting analysis of the monetary transmission mechanism in Croatia”, Post-Communist Economies, 23(4), pp. 517-537.
Buhalis, D. & Law, R. (2008), “Progress in information technology and tourism management: 20 year on and 10 years after the internet: the state of eTourism research”, Tourism Management, 29(4), pp. 609- 623.