Hotel website performance: evidence from a transition country

Other literature type, Article OPEN
Pranić, Ljudevit; Garbin Praničević, Daniela; Arnerić, Josip;
(2014)
  • Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija
  • Journal: Tourism and Hospitality management,volume 20,issue 1 May,pages45-60 (issn: 1330-7533, eissn: 1847-3377)
  • Publisher copyright policies & self-archiving
  • Subject: website evaluation, balanced scorecard (BSC), hotels, transition countries, Croatia | website evaluation; balanced scorecard (BSC); hotels; transition countries; Croatia
    • jel: jel:L83

The Purpose – An evaluation of 197 hotel websites in Croatia was conducted to determine whether hotels in this economically lagging transition country exploit the potentials of the Internet as a marketing tool. Design/Methodology/Approach – A team of 30 trained assis... View more
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