Impact of Anonymity and Identity Deception on Social Media eWOM

Conference object English OPEN
Kapoor, Payal,; Gunta, Srinivas;
(2016)
  • Publisher: Springer International Publishing
  • Identifiers: doi: 10.1007/978-3-319-45234-0_33
  • Subject: [ INFO.INFO-NI ] Computer Science [cs]/Networking and Internet Architecture [cs.NI] | [INFO.INFO-NI]Computer Science [cs]/Networking and Internet Architecture [cs.NI] | [INFO]Computer Science [cs] | Computer-mediated communication | [ INFO ] Computer Science [cs] | Credibility | Anonymous communication | eWOM

Part 4: Information Sharing on Social Media; International audience; Brand-related consumer to consumer communication, eWOM, is taking place in many forms across the social media space. Rules that governed credibility assessment of brand-related communication, WOM, in t... View more
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