Advertising and Society (Czech Republic since 90's)

Master thesis Slovak RESTRICTED
Petty, Silvia;
  • Subject: advertising; reklama
    acm: ComputingMilieux_MISCELLANEOUS

(in English): Thesis describes advertising in the broader context as a part of commercial marketing and marketing communications, summarizes the definitions and looks at advertising. Introduces to the history of advertising in the world and in the Czech Republic. Talks ... View more
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