Strategic Targeted Advertising

Research, Preprint English OPEN
Andrea Galeotti; Jose Luis Moraga;
(2003)
  • Publisher: Tinbergen Institute Amsterdam and Rotterdam
  • Subject: Marktsegmentierung | D43 | segmented markets. | Targeted advertising | oligopoly | Targeted advertising; oligopoly; price dispersion; segmented markets. | price dispersion | Oligopol | Preisdifferenzierung | D83
    • jel: jel:D43 | jel:D83
      ddc: ddc:330
    acm: TheoryofComputation_MISCELLANEOUS | TheoryofComputation_GENERAL

textabstractWe present a strategic game of pricing and targeted-advertising. Firms can simultaneously target price advertisements to different groups of customers, or to the entire market. Pure strategy equilibria do not exist and thus market segmentation cannot occur s... View more
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