Strategy development marketing commercial enterprise

Article, Other literature type Russian OPEN
Шаталов Даниил Сергеевич; Shatalov Danil Sergeevich; Хамидова Ольга Михайловна; Hamidova Olga Mihaylovna;
(2016)
  • Publisher: TSNS "Interaktiv plus", LLC
  • Journal: Interaktivnaâ Nauka (issn: 2414-9411, eissn: 2500-2686)
  • Publisher copyright policies & self-archiving
  • Embargo end date: info:eu-repo/date/publication/2016-04-07
  • Related identifiers: doi: 10.21661/r-18895
  • Subject: strategic marketing | маркетинг | H | commercial enterprise | стратегия развития | marketing | planning | Q | strategy development | стратегический маркетинг | Social Sciences | Science | планирование | торговое предприятие

in the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of... View more
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