Explaining tourists satisfaction and intention to revisit Nha Trang, Viet Nam

Master thesis English OPEN
Tran, Thi Ai Cam; (2011)
  • Publisher: Universitetet i Tromsø
  • Subject: FSK-3911 | VDP::Social science: 200::Economics: 210::Business: 213 | VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213

The first purpose of the thesis is to find how visitors evaluate the quality of different facets or attributes of a destination image of Nha Trang, how satisfied they are with Nha Trang, loyalty intention to revisit and willingness to recommend Nha Trang to others. The... View more
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