Do Personality Traits Work as Moderator on the Intention to Purchase Mobile Applications Work? - A Pilot Study

Conference object English OPEN
Srisawatsakul, Charnsak; Quirchmayr, Gerald; Papasratorn, Borworn;
(2014)
  • Publisher: Springer
  • Related identifiers: doi: 10.1007/978-3-642-55032-4_6
  • Subject: [INFO] Computer Science [cs] | [ INFO ] Computer Science [cs] | [ SHS.INFO ] Humanities and Social Sciences/Library and information sciences | Mobile Applications | Theory of Reasoned Action | Intention to Purchase | Personality traits | [SHS.INFO] Humanities and Social Sciences/Library and information sciences

Part 1: Information & Communication Technology-EurAsia Conference 2014, ICT-EurAsia 2014; International audience; Mobile application markets are now transforming into a multibillion-dollar business. Understanding the consumer’s intention to purchase them and the moderat... View more
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