Abgrenzung zweiseitiger Märkte am Beispiel von Internetsuchmaschinen

Research, Preprint German OPEN
Dewenter, Ralf; Rösch, Jürgen; Terschüren, Anna;
(2014)
  • Publisher: Hamburg: Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
  • Subject: D40 | Marktabgrenzung | L40 | K00 | L10 | Google | zweiseitige Märkte | Suchmaschinen | search engines; market demarcation; two-sided markets; google
    • jel: jel:L40 | jel:D40 | jel:K00 | jel:L10
      ddc: ddc:330

Google is supposed to be the dominant player in most search markets around the world. But what is a search market? To calculate a market share of 90% or more, it has to be clear what the denominator is: Does the search market also include product search and therefore Am... View more
Share - Bookmark