The Marketplace Variables in Successful and Unsuccessful NPD Projects in Technology Intensive Companies

Article English OPEN
Haverila, Matti;
(2010)
  • Publisher: Universidad Alberto Hurtado
  • Journal: Journal of Technology Management & Innovation (issn: 0718-2724)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.4067/S0718-27242010000400010
  • Subject: Technology (General) | technology products | managerial conceptualization | T | New product development (NPD), technology products, managerial conceptualization, marketplace variables. | Technology | T1-995 | marketplace variables | New product development (NPD)

We present an exploratory investigation of how managers conceptualize and perceive ‘marketplace’ variables in successful and unsuccessful New Product Development (NPD) projects, and explore the role that marketplace variables play in differentiating between successful a... View more
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