The Effect of Customer Empowerment on Adherence to Expert Advice

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Camacho, Nuno; Jong, Martijn; Stremersch, Stefan;
(2014)
  • Subject: relationship, services marketing, expert services, professional services, advice-taking, advice-giving, adherence to expert advice, empowerment, delegation, international marketing research, cross-cultural studies, health marketing, consumer behavior

textabstractCustomers often receive expert advice related to their health, finances, taxes or legal procedures, to name just a few. A noble stance taken by some is that experts should empower customers to make their own decisions. In this article, we distinguish informa... View more
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