PRICE SETTING IN BRAZIL

Article Portuguese OPEN
Amaral, Juliana Ventura; Guerreiro, Reinaldo;
(2018)
  • Publisher: Universidade Federal do Ceará
  • Journal: Contextus (issn: 1678-2089, eissn: 2178-9258)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.19094/contextus.v16i2.1093
  • Subject: Cost Plus margin. | Costs | Custos | Custo mais margem. | Brazil | Costo más margen. | HF1-6182 | Brasil | Estabelecimento dos Preços | Commerce | Precios | Costos | Fijación de Precios | HB1-3840 | Prices | Price Setting | Preços | Economic theory. Demography

Surveys assessing price setting behavior in Brazil have been limited due to the exploration of restricted regions and due to the small size of the samples. In this sense, our study was specifically concerned with providing a comprehensive and updated view about pricing ... View more