Viral marketing as epidemiological model

Conference object, Preprint English OPEN
Rodrigues, Helena Sofia; Fonseca, Manuel;
(2015)
  • Publisher: CMMSE
  • Subject: Numerical simulations | Viral marketing | Computer Science - Social and Information Networks | Physics - Physics and Society | Recovery rate | Epidemiological model | 34A34, 92D30, 91F99 | Infectivity | Seed population | Word-of-mouth
    mesheuropmc: health care economics and organizations

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through... View more
  • References (7)

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