Viral marketing as epidemiological model

Conference object, Preprint English OPEN
Rodrigues, Helena Sofia; Fonseca, Manuel;
  • Publisher: CMMSE
  • Subject: Numerical simulations | Viral marketing | Computer Science - Social and Information Networks | Physics - Physics and Society | Recovery rate | Epidemiological model | 34A34, 92D30, 91F99 | Infectivity | Seed population | Word-of-mouth
    mesheuropmc: health care economics and organizations

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through... View more
  • References (7)

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    [11] D. M. Marutschke and H. Ogawa, Clustering Scientific Publication Trends in Cultural Context Using Epidemiological Model Parameters, Procedia Technology 18 (2014) 90-95 .

    [12] J. Nail, What's the buzz on word-of-mouth marketing? Social computing and consumer control put momentum into viral marketing, Retrieved from,7211,36916,00.html

    [13] K. Sohn, J. T. Gardner and J. L. Weaver, Viral Marketing - more than a Buzzword, Journal of Applied Business and Economics 14(1) (2013) 21-42.

    [14] M. Woerdl, S. Papagiannidis, M. A. Bourlakis, and F. Li, Internet-Induced Marketing Techniques: Critical Factors in Viral Marketing Campaigns, Journal of Business Science and Applied Management3(1) (2008) 35-45.

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