Viral marketing as epidemiological model
Conference object, Preprint
Rodrigues, Helena Sofia
- Publisher: CMMSE
Numerical simulations | Computer Science - Social and Information Networks | Viral marketing | Physics - Physics and Society | Recovery rate | Epidemiological model | 34A34, 92D30, 91F99 | Infectivity | Seed population | Word-of-mouth
mesheuropmc: health care economics and organizations
In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through...