A Consumer Neuroscience Study of Conscious and Subconscious Destination Preference

Article English OPEN
Zoëga Ramsøy, Thomas; Michael, Noela; Michael, Ian;
(2019)

Abstract In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice. But such responses are mostly related to the consumption of goods and services that meet an immediate need. Touris... View more
Share - Bookmark