Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping

Conference object, Preprint English OPEN
Farag, Sendy; Schwanen, Tim; Dijst, Martin;
  • Publisher: European Regional Science Association (ERSA) Louvain-la-Neuve
  • Subject:
    • ddc: ddc:330

Searching product information or buying goods online is becoming increasingly popular and could affect shopping trips. However, the relationship between e-shopping and in-store shopping is currently unclear. The aim of this study is to investigate empirically how the fr... View more
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