publication . Master thesis . 2011

Ubiquitous TV: A Business Model Perspective on the Norwegian Television Industry

Bjøndal, Tore Stautland; Gedde, Mads;
Open Access English
  • Published: 01 Jan 2011
  • Publisher: Institutt for industriell økonomi og teknologiledelse
Abstract
The Internet is an emerging distribution channel for television content that will deeply impact industry incumbents in the long term. This master thesis explores what challenges are brought forth in this industry by the possibility of Internet distribution of TV and how these issues should be addressed from the business model perspective of incumbent distributors in the Norwegian television market.There have been tremendous developments in Internet related infrastructure over the last decade. Combined with other industry developments this have led to the introduction of several new OTT-services that offer the consumer increased convenience and lower price points...
Subjects
free text keywords: 5899 [ntnudaim], ntnudaim:5899, Strategi og internasjonal forretnmingsutvikling, MTIØT Industriell økonomi og teknologiledelse
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publication . Master thesis . 2011

Ubiquitous TV: A Business Model Perspective on the Norwegian Television Industry

Bjøndal, Tore Stautland; Gedde, Mads;