BRANDING IN SMALL BUSINESS

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Catalin Mihail BARBU ; Radu Florin OGARCA ; Mihai Razvan Constantin BARBU (2010)
  • Publisher: Universitaria Press Craiova
  • Journal: Management & Marketing (issn: 1841-2416)
  • Subject: HF5001-6182 | Business | branding | branding, small business, brand strategy | small business | brand strategy
    • jel: jel:M30
    acm: ComputerApplications_GENERAL | ComputingMilieux_MISCELLANEOUS

In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to fig... View more
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